Living on different incomes in London can public consensus identify a 'riches line'?

London is home to vast and visible economic inequality, where the richest 10 per cent own 61 per cent of overall wealth, while at the same time four in ten Londoners do not earn enough for what is considered by the public to be a decent standard of living. This study sought to explore opinions about what constituted a standard of living that could be considered ‘fully flourishing’, and, by extension, if there was a point beyond that at which individual or household resources could be identified as being excessive. The findings provide thought-provoking insights into how people think about the protection wealth and higher incomes offer, and the judgements they make about the ‘deservingness’ of different sources of wealth and the uses to which it is put.