Housing ideology and urban residential change:the rise of co-living in the financialized city

This article develops the concept of housing ideology in order to analyze the rise of co-living. Housing ideology refers to the dominant ideas and knowledge about housing that are used to justify and legitimize the housing system and its place within the broader political economy. Co-living is the term for privately operated, for-profit multiple occupancy rental housing. The article argues that the rise of co-living is supported by four key ideological elements—corporate futurism, technocratic urbanism, market populism and curated collectivism—which serve to legitimize co-living within the housing system and enable its profitability. The ideology of co-living appears to critique many elements of the contemporary urban housing system. But despite its critical self-image, co-living does not represent an alternative to today’s financialized urbanization. Ultimately, the article argues for the importance of understanding the role of housing ideologies in residential change.