Populism analytical tools to unearth the roots of Euroscepticism

Populist leaders around the globe magnify pre-existing frustrations and dramatise crises to erode confidence in elites and institutions. They adapt their othering and blame attribution discourses to specific geographical realities to take advantage of local problems and prejudices. Most Eurosceptic parties apply a similar populist logic of articulation simplifying political problems, morally delegitimising their political adversaries and supranational institutions, appealing to an idealised and somewhat homogeneous notion of society as well as presenting popular sovereignty as threatened by Brussels and mainstream parties. Populism literature has developed theories and measurement tools that are very useful to explain the emergence of Eurosceptic movements and to what extent their narratives resonate with citizen’s pre-existing attitudes and/or contribute to shaping them. This article shows the value of using populism as an epistemic framework to analyse Euroscepticism and understand how parties tailor their messages (supply-side) to trigger specific beliefs and behaviours (demand-side) in the inhabitants of different geographic contexts.