Book review: The influencer industry: the quest for authenticity on social media
Carrigan, M. & Stürmer, M.
(7 August 2023)
Book review: The influencer industry: the quest for authenticity on social media.
LSE Review of Books.
In The Influencer Industry: The Quest for Authenticity on Social Media, Emily Hund examines how digital creators seeking work after the 2008 financial crash spawned a multi-billion-dollar industry that has redefined culture, social media and advertising. Tracing the mass-marketisation of social influence, Hund unpicks the elusive concept of authenticity and offers an essential analysis of the “economics of influence,” write Mark Carrigan and Milan Stürmer.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2023 The Author(s) |
| Departments | LSE > Academic Departments > Government > Public Policy Group |
| Date Deposited | 04 Sep 2023 |
| URI | https://researchonline.lse.ac.uk/id/eprint/120125 |