Book review:The influencer industry: the quest for authenticity on social media

Carrigan, Mark; and Stürmer, Milan (2023) Book review:The influencer industry: the quest for authenticity on social media. [['eprint_typename_blog_post' not defined]]
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In The Influencer Industry: The Quest for Authenticity on Social Media, Emily Hund examines how digital creators seeking work after the 2008 financial crash spawned a multi-billion-dollar industry that has redefined culture, social media and advertising. Tracing the mass-marketisation of social influence, Hund unpicks the elusive concept of authenticity and offers an essential analysis of the “economics of influence,” write Mark Carrigan and Milan Stürmer.
Item Type ['eprint_typename_blog_post' not defined]
Departments Public Policy Group
Date Deposited 04 Sep 2023 13:24
URI https://researchonline.lse.ac.uk/id/eprint/120125

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