Provocations on the future of promotional industries and scholarship

LSE’s Department of Media and Communications celebrates its 20th anniversary in 2023, and recently marked the occasion with the Media Futures Conference held on 15-16 June. To celebrate the Department’s contribution to media and communications research and teaching over the last 20 years, we are publishing a series of reflections from faculty. Here Lee Edwards, Professor of Strategic Communications and Public Engagement, considers the future of promotional industries and how to study them.