Why is change so hard?
Madsen, J.
(6 June 2023)
Why is change so hard?
LSE Business Review.
(6 June 2023)
Why is change so hard?
LSE Business Review.
People’s habits die hard and many seemingly reasonable change interventions have little or no effect. If those who propose changes sit behind their desks, they will find it hard to understand the lived realities of the people who would be the target of the interventions. Jens Madsen writes that, to avoid failure, proponents must be humble, listen to each other and engage with stakeholders in the target communities.