Innovating in children’s best interests for a ‘fair’ digital world

The Digital Futures Commission aims to make children’s best interests a primary consideration in the design of the digital environment. We keep a lookout for good practices and guidelines to help digital innovators embed children’s best interests in their products and services. The Age Appropriate Design Code (the Code) is the first statutory Code of Practice for children’s data protection. Matching the Code’s child rights focus are UNICEF’s Manifesto on Good Data Governance for Children and Policy Guidance on AI for children. Common to all three is the concept of ‘fairness.’ But what is meant by fairness in today’s digital world, and why does it matter?