Does proactively asking about allergens before ordering improve customer outcomes? An in-business randomised controlled trial

McPhedran, R., Cornel, P., Yang, Y., Devarajan, S., Toombs, B., Mohideen, A., Rayner, A., Jones, P. & Gold, N.ORCID logo (2023). Does proactively asking about allergens before ordering improve customer outcomes? An in-business randomised controlled trial. Clinical and Experimental Allergy, 53(8), 866 - 869. https://doi.org/10.1111/cea.14326
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