Lessons on designing tech RCTs with SMEs
Riom, C., Valero, A. & Oliveira Cunha, J.
(12 January 2022)
Lessons on designing tech RCTs with SMEs.
Innovation Growth Lab Blog.
How can we help small and medium-sized businesses improve their productivity? New technologies based on artificial intelligence - such as chatbots and marketing automation - seem to offer clear benefits but are not yet widely adopted by SMEs. Alongside the Greater London Authority, Capital Enterprise and CognitionX, we designed a randomised trial to investigate how to encourage SMEs in London's retail and hospitality sectors to adopt the use of these technologies.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2022 The Authors |
| Departments | LSE > Research Centres > Centre for Economic Performance |
| Date Deposited | 15 Nov 2022 |
| URI | https://researchonline.lse.ac.uk/id/eprint/117342 |
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