Leave, adapt, resist – time to rethink academic Twitter?

As Twitter moves to become a private company owned by the billionaire Elon Musk, Mark Carrigan, reflects on the increasing importance academic social media and academic twitter has secured in universities for building academic communities and for public engagement and impact. Assessing what the acquisition might mean in terms of relations on the platform, he argues universities should more carefully consider how they engage with social media platforms to achieve these aims.