India’s startup explosion:more pitfalls than promise?

India has the third-largest startup ecosystem in the world, with over 60,000 startups and 65 unicorns (those that reach US$ 1 billion in valuation) in multiple industries. However, 90 per cent of these enterprises are likely to fail within the first five years, which makes it a difficult market to break into. Vipin Sreekumar, Priya Rachel David, and Palash Deb discuss the hidden pitfalls of the Indian startup market.