Regulating children’s privacy: the UK Age Appropriate Design Code and the pitfalls of the past

It’s estimated that by age 13, online ad companies have collected over 72 million pieces of information about each child. If that fact doesn’t demonstrate that it’s time for a change in approach, it’s unlikely that anything will. For www.parenting.digital, Valerie Steeves discusses her hesitation about the global push to adopt the UK’s Age Appropriate Design Code and the dangers of giving children and parents limited data protection rights to manage the impact of the surveillance economy.