Why did left-behind communities discount the economic risks of Brexit?

Kira Gartzou-Katsouyanni, Max Kiefel, and José Javier Olivas Osuna write that the Leave vote can be attributed partly to political discontent associated with trajectories of relative economic decline and deindustrialization. These localised economic experiences, interpreted through local-level narratives, paved the way for local-level discourses of resilience and nationwide optimistic messaging about the economic impacts of Brexit to resonate.