Judging journals by their covers – what journal titles and mission statements tell us about their publications

For new readers and potential authors of academic journals, the title and aims and purposes of the publication provide important information as to what readers should expect within. However, the quality of this information can be varied. Using a dataset of journals from the field of business, management, and accounting research, Julián D. Cortés explores how this information varies across journal, prestige, geography and publication model, and suggests how those working on emerging journals can use this information to improve their presentation to external audiences.