Book review: Behavioral insights by Michael Hallsworth and Elspeth Kirkman

In Behavioral Insights, Michael Hallsworth and Elspeth Kirkman offer a pragmatic and engaging new overview of behavioural informed design, exploring its history, application, limitations and its future possibilities. Gee Connolly recommends the book to anyone looking for a succinct and clear summary of the behavioural insights approach as well as tangible techniques for applying insights to real-world scenarios. Behavioral Insights (MIT Press Essential Knowledge Series). Michael Hallsworth and Elspeth Kirkman. MIT Press. 2020.