How to unshackle innovation from bureaucracy

We often associate innovation with freedom and creativity, but too often it is managed through heavy structures, rigid steps, bureaucratic control, and lack of empowerment. This approach dates back from the 1980s, when the product innovation cycle was much longer and more linear than today. Gabriele Rosani and Alessandro Toia advocate for a new approach that puts people and purpose, rather than processes and rules, at the heart of innovation.