Scenarios in innovation pitches boon or bane?

Van der Stede, W. A.ORCID logo (13 January 2022) Scenarios in innovation pitches boon or bane? LSE Business Review.
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When an innovation pitch includes a range of best- to worst-case scenarios, does it affect its likelihood of being selected? The answer may vary depending on whether the project focuses on core innovation, which targets existing products and markets, or transformational ones, targeting new products and markets. Wim A. Van der Stede writes that scenario presentation can have different effects on the perceived risk of the project and the perceived expertise of the project team.

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