The promises and perils of applying AI for social good in entrepreneurship

Artificial intelligence (AI) is viewed as a new breeding ground for entrepreneurial opportunities. While researchers agree that AI holds great potential for economic growth, one question arises: How can it be applied for the greater good of society? Georg von Richthofen, Nicole Siebold, and Ali Aslan Gümüsay interviewed European entrepreneurs and found that applying AI in social entrepreneurship is associated with both specific promises and perils. They explain their key findings and offer recommendations for entrepreneurs.