(Un)Boxing day:kidfluencers reprise role as Santa’s Little Helpers

Christmas time is here, again. The festive lights, fir trees, and spectacular holiday window displays serve to remind us that we should be opening our hearts, minds (and wallets) to the magic of the season. For www.parenting.digital, Miriam Rahali discusses the new marketing tactic of child influencers ‘unboxing’ new toys on social media. Parents should be aware of the possible benefits and harms of influencer culture on young audiences.