Bulldozing Brexit: masculine imagery dominated both Boris Johnson and Jeremy Corbyn’s 2019 general election campaigns

Smith, J. C. (11 November 2021) Bulldozing Brexit: masculine imagery dominated both Boris Johnson and Jeremy Corbyn’s 2019 general election campaigns. British Politics and Policy at LSE.
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What was the role of masculine imagery in the 2019 UK election campaign? In her analysis of visuals used in tweets, Jessica Smith finds that both Boris Johnson and Jeremy Corbyn used overwhelmingly masculine visuals in their tweets. For Johnson, these centred on masculine locations and associations with masculine figures, whereas for Corbyn they centred on the display of masculine character traits such as agency.

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