How non-partisan campaigns can rally the troops when the political stakes are high

Baron, D., Foos, F.ORCID logo, Townsley, J.ORCID logo & Turnbull-Dugarte, S. J. (22 November 2021) How non-partisan campaigns can rally the troops when the political stakes are high. British Politics and Policy at LSE.
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In their large-scale field experiment, Denise Baron, Florian Foos, Joshua Townsley, and Stuart Turnbull-Dugarte find that advocacy organisations can successfully mobilise their supporters to put pressure on legislators, but it’s the email itself and not necessarily the message that has the greatest effect.

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