Local campaigning: by relying on a variety of direct forms of voter outreach, parties can make substantial electoral gains

Núñez, L. (23 September 2021) Local campaigning: by relying on a variety of direct forms of voter outreach, parties can make substantial electoral gains. British Politics and Policy at LSE.
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Lucas Núñez investigates the impact of campaigning efforts on parties’ electoral performance during last three general elections. He finds that local campaigning in particular increases a party’s vote share by about three percentage points.

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