Can data cooperatives sustain themselves?

Data cooperatives are emerging to empower consumers amidst a fast-changing data governance landscape. But they are not alone, and IT-enabled data marketplaces can be effective competitors. Sameer Mehta, Milind Dawande, and Vijay Mookerjee write that data cooperatives are not indispensable. They suggest four steps for data cooperatives to sustain themselves and thrive in this competitive market.