Why do some CEOs become celebrities while others don’t?

Celebrity benefits chief executives personally: increased pay, more opportunities to join boards, and protection from dismissal. But their firms do not enjoy similarly positive outcomes. These CEOs often demonstrate higher levels of complacency, risk-taking, and hubris. But what leads them to attain celebrity in the first place? Jeffrey B. Lovelace, Jonathan N. Bundy, Tim Pollock, and Donald Hambrick write that a CEO’s personal attributes, a firm’s non-conforming actions, and a CEO’s use of self-promotion tactics play important roles in attracting high levels of positive media attention — with implications for individuals, firms, and society.