The ‘cross-pressured clans’ of British politics:a quarter of the electorate and their values

Having explained how clusters of the electorate have shaped the UK political landscape, Paula Surridge, Michael Turner, Robert Struthers, and Clive McDonnell focus on two of the most ‘cross-pressured’ of these groups. They analyse their political behaviour in order to illustrate why understanding voters according to their values on multiple dimensions rather than on the traditional ‘left-right’ divide is more crucial than ever.