Can Global Britain be achieved through WTO negotiations?

The multilateral e-commerce negotiations presently being conducted within the World Trade Organization signify a new era within the global trading regime. In an attempt to repair the dysfunctional and log-jammed WTO through a modernized update on digital trading rules and regulations, the organisation now stands at a critical crossroads in the determination of multilateral economic exchange via electronic means. Can Global Britain be achieved through these negotiations, asks Robert Bailey (LSE)?