Upbeat news about the growth of the UK organic food market can be misleading

Cesar Revoredo-Giha and Adelina Gschwandtner analyse the data and find that in the case of organic meats, higher prices can explain the increase in sales, since quantities have been decreasing. For them, If the UK is interested in promoting the growth of the organic sector, it must develop its supply chain, simultaneously expanding demand and increasing supply.