Why lobbying in Brussels is not always an obscure activity

Lobbying in Brussels is often envisioned as an activity that takes place behind closed doors, away from the spotlight of public scrutiny. Yet at the same time, some lobbyists intentionally seek media attention to win their policy battles. Drawing on a recent study, Iskander De Bruycker explains that media attention can help EU lobbyists attain their policy objectives, but only if they manage to frame their position as being in the public interest.