Book review: new female tribes by Rachel Pashley

In New Female Tribes: Shattering Female Stereotypes and Redefining Women Today, Rachel Pashley presents the results of a survey of over 8,000 women in nineteen different countries, navigating the reader through a series of snapshots that show how women see themselves around the globe today. While at times engaging in broad brush-strokes in its depiction of four female ‘tribes’, this is a hopeful, optimistic book that challenges advertisers and the media to better represent the rich diversity of women’s lives across the world, writes Suyin Haynes.