What is next for children who grew up with the personalisation revolution?

The interest in personalisation, that is using information about individuals for tailoring generic content, has been with us since the dawn of humankind, but it got intensified with the advent of the personal data economy. For www.parenting.digital, Natalia Kucirkova discusses her new book ‘The Future of the Self: Understanding Personalization in Childhood and Beyond’. Weighing up the pros and cons of the identity changes that accompany our current data-driven lives, the book suggests that our identities are being directly fragmented and amplified with the unprecedently big amount of personal data shared by, and for, us.