Responding to the COVID-19 crisis:a principled or pragmatist approach?

Uncertainties run deep during a crisis. Yet, leaders will have to make critical decisions in the absence of information they would like to have. How do political leaders cope with this challenge? One way to deal with crisis-induced uncertainty is to base all decisions on a core principle or value. This is what we call a principled approach. The pragmatist approach offers an alternative: an experimental, trial-and-error strategy based on quick feedback. In this paper, we consider both approaches in light of the COVID-19 experience in four European countries. We conclude that the pragmatic approach may be superior, in theory, but is hard to effectuate in practice. We discuss implications for the practice of strategic crisis management.