Digital campaigning and the getup effect in Australia’s 2016 election

GetUp is a unique political organisation in Australian politics. Since their formation in mid-2005 they have accrued over 1,000,000 members, and fundraise about $8 million annually, from mostly small donations. In 2016 they had their most successful election campaign so far, writes Ariadne Vromen, in terms of both member mobilisation and political impact.