Book review: Mass appeal:communicating policy ideas in multiple media by Justin Gest

In Mass Appeal: Communicating Policy Ideas in Multiple Media, Justin Gest offers a guide for researchers who want to improve their ability to make a policy impact with their research, exploring the strengths and weaknesses of different media for communicating research ideas and their implications. This book is likely to be useful for researchers across the career spectrum, from PhD students to established scholars, writes Steven Hill, providing a tool kit to support researchers in countering increasing challenges to the authority of research knowledge and experts.