The hidden mechanism for online community growth

Chamakiotis, P., Panteli, N. & Petrakaki, D. (17 December 2020) The hidden mechanism for online community growth. LSE Business Review.
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We live in an era of social media and online communities where much of what used to happen face to face has moved online. Even more so in the context of the COVID-19 crisis. How relevant are existing management theories within this new context? Can we simply mimic traditional management practices or do we need to modify them (or even discard them)?

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