‘Conceived in Harlesden’ when do candidates emphasise their local connections in UK general elections?

The personal characteristics of election candidates matter to voters. With election leaflets representing the most common form of contact voters have with Prospective Parliamentary Candidates (PPCs), when do leaflets emphasise a candidate’s personal traits and/or local connections? Caitlin Milazzo and Joshua Townsley use a dataset of more than 3,700 leaflets distributed during the 2015 and 2017 general elections to explore the conditions under which the personal characteristics of candidates appear in election communications.