Selfies, policies or votes? How politicians can campaign effectively on Instagram

Twitter and Facebook have become crucial arenas for political competition, but what about Instagram? In new research, Stuart Turnbull-Dugarte assesses how parties in Spain have used the image-based social media platform and finds that political newcomers like Podemos and Ciudadanos are most effective at engaging voters, particularly when they focus on political leaders and mobilising supporters, but that policy communication is less effective.