Navigating algorithms and affective communities in the quest for altmetric stardom

Developing a social media presence is an important ingredient for academics seeking engagement with their research. However, the binary logic rewarded by the Twitter algorithm, means that the route to altmertric stardom for some may yield abuse for others. Naomi Barnes argues that understanding how social media algorithms work is essential to ensure the ethical and scholarly character of online engagement and should be a core part of how universities promote the use of social media for academics.