Changing the message to change the response: psychological framing effects during Covid-19
Kudrna, L. & Schmidtke, K. A.
(17 July 2020)
Changing the message to change the response: psychological framing effects during Covid-19.
British Politics and Policy at LSE.
Laura Kudrna and Kelly Ann Schmidtke discuss new research on the effects of message framing in the context of COVID-19. Specifically, they ask whether campaign messages framed as being about ‘saving lives’ yield different responses to those framed as ‘preventing death’.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2020 The Author(s) |
| Departments | LSE |
| Date Deposited | 10 Aug 2020 |
| URI | https://researchonline.lse.ac.uk/id/eprint/106036 |