Changing the message to change the response: psychological framing effects during Covid-19

Kudrna, Laura; and Schmidtke, Kelly Ann (2020) Changing the message to change the response: psychological framing effects during Covid-19 [['eprint_typename_blog_post' not defined]]

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Laura Kudrna and Kelly Ann Schmidtke discuss new research on the effects of message framing in the context of COVID-19. Specifically, they ask whether campaign messages framed as being about ‘saving lives’ yield different responses to those framed as ‘preventing death’.

Item Type	['eprint_typename_blog_post' not defined]
Copyright holders	© 2020 The Author(s)
Keywords	coronavirus, Covid-19, message framing, campaigns, behavioural psychology, responses
Departments	LSE
Date Deposited	10 Aug 2020 13:24
URI	https://researchonline.lse.ac.uk/id/eprint/106036

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