How advertising on social media can help boost support for European integration

The European Parliament has produced a series of videos to inform European citizens about the benefits of European integration. But do campaigns like this have a real impact on public support? Enrique Hernández and Roberto Pannico present findings from a new study which showed two of the videos to citizens in Spain. They found that participants who watched the videos were more likely to express increased support for European integration and Spain’s EU membership, but that this effect did not persist over time.