Teach your salesforce how to help customers through the crisis

Di Fiore, A., Rosani, G. & Vetter, J. (19 June 2020) Teach your salesforce how to help customers through the crisis. LSE Business Review.
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With 'catalytic questioning' you can redirect the focus and skills of front-end employees to the discovery and resolution of customer burning issues, write Alessandro Di Fiore, Gabriele Rosani, and Jonas Vetter

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