How behavioural science can help firms navigate the new normal
Almeida, T.
& Lordan, G.
(9 June 2020)
How behavioural science can help firms navigate the new normal.
LSE COVID-19 Blog.
& Lordan, G.
(9 June 2020)
How behavioural science can help firms navigate the new normal.
LSE COVID-19 Blog.
As businesses try to adapt to the ‘new normal’, the temptation is to rely on past experience to make big decisions. Teresa Almeida and Grace Lordan (LSE) warn that they need to adopt different, scenario-based approaches, and listen to a wide range of voices in their organisation – not just ‘people like us’.