How behavioural science can help firms navigate the new normal
Almeida, Teresa; and Lordan, Grace
(2020)
How behavioural science can help firms navigate the new normal
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As businesses try to adapt to the ‘new normal’, the temptation is to rely on past experience to make big decisions. Teresa Almeida and Grace Lordan (LSE) warn that they need to adopt different, scenario-based approaches, and listen to a wide range of voices in their organisation – not just ‘people like us’.
| Item Type | ['eprint_typename_blog_post' not defined] |
|---|---|
| Copyright holders | © 2020 The Authors |
| Keywords | coronavirus, Covid-19 |
| Departments |
LSE Psychological and Behavioural Science |
| Date Deposited | 19 Jun 2020 14:12 |
| URI | https://researchonline.lse.ac.uk/id/eprint/105114 |
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ORCID: https://orcid.org/0000-0001-9081-6254