Creating momentum for digital transformation without a burning platform

Stingl, V., Lantz, M. & Oehmen, J. (8 November 2019) Creating momentum for digital transformation without a burning platform. LSE Business Review.
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To drive your digital transformation, you need to become skilful in connecting the past, present and future in a compelling story, write Verena Stingl, Marcus Lantz and Josef Oehmen

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