Under pressure from consumers and employees, firms now compete for the most fragile commodity: goodwill

Chambers, S. (31 January 2020) Under pressure from consumers and employees, firms now compete for the most fragile commodity: goodwill. LSE Business Review.

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Those who fund, start, run and advise companies need to think how we can commit to an evolving process of change, writes Stephan Chambers

Item Type	Blog post
Copyright holders	© 2020 The Author(s)
Departments	LSE > Institutes > The Marshall Institute
Date Deposited	29 May 2020
URI	https://researchonline.lse.ac.uk/id/eprint/104625

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HF Commerce
HG Finance
HD Industries. Land use. Labor

http://www.lse.ac.uk/marshall-institute/people/schambers (Author)
https://blogs.lse.ac.uk/businessreview/2020/01/31/under-pressure-from-consumers-and-employees-firms-now-compete-for-the-most-fragile-commodity-goodwill/
https://blogs.lse.ac.uk/businessreview/ (Official URL)

Under pressure from consumers and employees, firms now compete for the most fragile commodity: goodwill

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