Why word of mouth works better for niche products and ideas
Sadler, E.
(28 January 2020)
Why word of mouth works better for niche products and ideas.
LSE Business Review.
Many products are more helpful if our friends use them too. Word of mouth helps us coordinate our choices, writes Evan Sadler.
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2020 The Author(s) |
| Departments | LSE |
| Date Deposited | 29 May 2020 |
| URI | https://researchonline.lse.ac.uk/id/eprint/104617 |