Why word of mouth works better for niche products and ideas

Sadler, Evan (2020) Why word of mouth works better for niche products and ideas [['eprint_typename_blog_post' not defined]]

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Many products are more helpful if our friends use them too. Word of mouth helps us coordinate our choices, writes Evan Sadler.

Item Type	['eprint_typename_blog_post' not defined]
Copyright holders	© 2020 The Author(s)
Departments	LSE
Date Deposited	29 May 2020 09:15
URI	https://researchonline.lse.ac.uk/id/eprint/104617

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