Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment

Lau, K., Miraldo, M., Galizzi, M. M.ORCID logo & Hauck, K. (2019). Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment. The Lancet, 394(S65). https://doi.org/10.1016/S0140-6736(19)32862-4
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Nudge-based social norm messages conveying high influenza vaccination coverage levels signal a strong social norm, encouraging vaccination, but also a low risk of infection, discouraging vaccination and promoting free-riding. The complex interplay between these two signals can result in ambiguous vaccination decision-making at varying coverage levels. We aimed to measure different vaccination coverage levels’ (VCLs) effect on influenza vaccination intention through an online experiment.
Item Type Article
Copyright holders © 2019 Elsevier Ltd
Departments LSE > Academic Departments > Psychological and Behavioural Science
LSE > Academic Departments > Social Policy
DOI 10.1016/S0140-6736(19)32862-4
Date Deposited 11 May 2020
Acceptance Date 16 Sep 2019
URI https://researchonline.lse.ac.uk/id/eprint/104343

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