Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment

Lau, Krystal; Miraldo, Marisa; Galizzi, Matteo M.

; and Hauck, Katharina (2019) Social norms and free-riding in influenza vaccine decisions in the UK: an online experiment The Lancet, 394 (S65). ISSN 0140-6736

Copy

Nudge-based social norm messages conveying high influenza vaccination coverage levels signal a strong social norm, encouraging vaccination, but also a low risk of infection, discouraging vaccination and promoting free-riding. The complex interplay between these two signals can result in ambiguous vaccination decision-making at varying coverage levels. We aimed to measure different vaccination coverage levels’ (VCLs) effect on influenza vaccination intention through an online experiment.

Item Type	Article
Copyright holders	© 2019 Elsevier Ltd
Departments	Psychological and Behavioural Science Social Policy
DOI	10.1016/S0140-6736(19)32862-4
Date Deposited	11 May 2020 16:09
Acceptance Date	2019-09-16
URI	https://researchonline.lse.ac.uk/id/eprint/104343

Explore Further

picture_as_pdf

picture_as_pdf
subject: Accepted Version
: Available under Creative Commons: Attribution-NonCommercial-No Derivative Works 4.0

Download

Atom

BibTeX

OpenURL ContextObject in Span

OpenURL ContextObject

Dublin Core

MPEG-21 DIDL

Data Cite XML

EndNote

HTML Citation

METS

MODS

RIOXX2 XML

Reference Manager

Refer

ASCII Citation

Export

Downloads