How to turn trust into a competitive advantage

Buckup, Sebastian; and Vanham, Peter (2019) How to turn trust into a competitive advantage [['eprint_typename_blog_post' not defined]]

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Business is facing an existential trust crisis, a recent article found. Companies from Boeing to Facebook are losing the public's faith by paying insufficient attention to trust as an important ingredient for answering their stakeholders' needs. But where there is a crisis, there is an opportunity, too. How can business leaders turn trust into a competitive advantage?

Item Type	['eprint_typename_blog_post' not defined]
Departments	LSE
Date Deposited	27 Apr 2020 14:51
URI	https://researchonline.lse.ac.uk/id/eprint/104152

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