How to turn trust into a competitive advantage
Buckup, S. & Vanham, P.
(20 November 2019)
How to turn trust into a competitive advantage.
LSE Business Review.
Business is facing an existential trust crisis, a recent article found. Companies from Boeing to Facebook are losing the public's faith by paying insufficient attention to trust as an important ingredient for answering their stakeholders' needs. But where there is a crisis, there is an opportunity, too. How can business leaders turn trust into a competitive advantage?
| Item Type | Blog post |
|---|---|
| Copyright holders | © 2019 The Authors |
| Departments | LSE |
| Date Deposited | 27 Apr 2020 |
| URI | https://researchonline.lse.ac.uk/id/eprint/104152 |