Brexit in GE2019 political advertising: an asset for some, a liability for others

Yes, Brexit was key to the 2019 General Election campaign – but it wasn’t all that voters wanted to hear about. Tristan Hotham (University of Bath) analyses Facebook advertising in the run-up to the vote and finds that while the issue proved an asset to the Conservatives and a liability to the Lib Dems, Labour tried to ignore it.