Optimism does go viral: Labour, the Conservatives, and social media in the 2017 general election

Gerbaudo, Paolo (2019) Optimism does go viral: Labour, the Conservatives, and social media in the 2017 general election [['eprint_typename_blog_post' not defined]]

Copy

Analysing the social media strategies of Labour and the Conservatives during the 2017 general election, Paolo Gerbaudo explains that the latter focused on negative issues such as Brexit and terrorism, while Labour focused on positive ones, such as the promise of higher social spending, generating higher levels of engagement.

Item Type	['eprint_typename_blog_post' not defined]
Copyright holders	© 2019 The Author(s)
Keywords	general election 2017, political parties, social media, political campaigning
Departments	LSE
Date Deposited	03 Mar 2020 10:12
URI	https://researchonline.lse.ac.uk/id/eprint/103667