The Exit Poll, BBC Election Night and systemic media bias

Norris, Pippa; and Dunleavy, PatrickORCID logo (2019) The Exit Poll, BBC Election Night and systemic media bias [['eprint_typename_blog_post' not defined]]
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Accusations of BBC media bias have flowed thick and fast from right and left, but the real scandal of the 2019 Election Night was that seats projections were announced at 10pm, the exit poll vote shares were only made public briefly (in ‘footnote to history’ fashion) 30 minutes later, while meaningful discussion on the parties’ national vote shares came only seven hours later, when almost all viewers had gone to bed. Pippa Norris and Patrick Dunleavy argue that focusing solely on seats (and power) formed the centrepiece of a thoroughly over-legitimizing representation of the UK’s election process, exaggerating the Conservative and SNP victories, overstating Labour’s poor performance, and ignoring the injustices meted out to the Liberal Democrats (who greatly increased their votes), Greens and others. A simple re-framing could easily combat the BBC’s and other broadcasters’ now firmly enrooted ‘bias against understanding’, entailing something of a move back to older and more accurate election night formats.

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