Most party manifestos have taken women's interests seriously

Half of the electorate are women. Research has consistently shown that women are more likely to be floating voters and to make their minds up on how to vote later than men. Securing women's votes is increasingly recognised as essential for parties as they seek to consolidate their voting base and capture undecided voters. This is something we have observed in our analyses of the 2015 and 2017 manifesto offers for women.